WakeThunder Index

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At first, it seems like technology that extends man’s ability to experience and interpret the world is positive and desirable. However, McLuhan points out that the inherent tendency to focus on the messages within the media make us blind to the limits and structures imposed by the mediums themselves. For instance, the medium of writing is limited to the expression of speech, the medium of print is limited to the expression of writing, the medium of the telegraph is limited to the expression of print. Each medium that evolves from the last allows for less expressive possibilities and creates an increasingly restrictive form of communication. The telegraph, which technologically evolved from spoken word, profoundly restricts the amount of meaning that can be communicated compared to spoken word. With spoken word, communication is much more expressive and meaningful because of nuances like tone, verbal emphasis, accent, volume, and so on. With the telegraph, the expressive possibilities of spoken word are reduced to a technological format that chisels away at possibilities for expression. As a result, mediums enforce a format that demands conformity to technological structures which reduce our communicative possibilities, restrict meaning, and ultimately shrink the lens through which we perceive the world. A relevant example from today’s digital society is social media platforms like Twitter, which reduce expressive possibilities to 140 characters of text or expressing one’s self through the ‘re-tweeting’ of posts by others.

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https://www.prprofessor.com/home/mcluhan